Research

Enhance can help you to understand the future potential of your market by designing and undertaking a market research campaign that will ask the right questions of the right people.

Working closely with you to fully understand your objectives we will develop a telephone approach to add value to your Barbour ABI subscription, putting you ahead of your competition.

Advanced Research

Market Share Analysis – quantifying your company’s share of the total potential market available, identifying areas you are succeeding in, and areas where future marketing campaigns can be focussed to enhance your returns and increase market share.

Competitor Analysis – determining the strengths and weaknesses of competitors in your industry. In some cases this may involve conducting initial research to identify who those competitors are. Analysis involves defining the strengths and weaknesses of the competition and defining marketing strategies to exploit these in order to gain market advantage.

Trend Analysis – researching the changing buying patterns of your customers and prospective customers. Understanding the current needs of your market enables your products to be positioned appropriately in order to fulfil those needs. This leads to more targeted and more effective sales.

SWOT Analysis – defines the Strengths, Weaknesses, Opportunities and Threats related to your product or campaign. By identifying these elements and understanding how to work with them, effective marketing campaigns can be developed, and the value of targeting specific markets can be accurately compared.

Customer Surveys – speaking to your existing customers, understanding why they buy from you, maybe introducing them to other products in the range.